I was asked to redesign the beauty main top-level page at Belk.com and what a “buzz” page could be like. Merchants wanted to show the newest trends and products in beauty. I wanted to use really bold colors to reflect that.


Concepting with current products and assets from vendors to what mobile could look like

Concepting animation to show multiple products that help achieve this trend

Concepting what a question and answer section could look like on the page

email hero concept with logos I designed to make it easier to navigate the different beauty categories

Concepting what the top products or must-have section could look like

Concepting what the how-to videos could look like