I was asked to redesign the beauty main top-level page at Belk.com and what a “buzz” page could be like. Merchants wanted to show the newest trends and products in beauty. I wanted to use really bold colors to reflect that.

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Concepting with current products and assets from vendors to what mobile could look like

Concepting animation to show multiple products that help achieve this trend

Concepting what a question and answer section could look like on the page

email hero concept with logos I designed to make it easier to navigate the different beauty categories

Concepting what the top products or must-have section could look like

Concepting what the how-to videos could look like


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